Founder & CEO
Sarah Seror
After eight years in investment and two children born on either side of the Channel, Sarah founded The Motherhood Practice to bring the continuity of care she experienced in France to London families.
About Sarah
I've spent eight years as an investment professional. I started my career in real estate private equity, managing a portfolio of £1bn+ of assets in Europe, before moving to climate investment and ultimately women's health, after the birth of two children.
It was my own experience of pregnancy and birth that inspired The Motherhood Practice. I'm French, and I had my children in two different countries. In France, I had one dedicated midwife who followed me throughout pregnancy, came to my home afterwards, and supported me for a full month. In the UK at the NHS, I saw twelve different midwives during my pregnancy, often with just a few minutes to ask questions. That difference was striking. Unfortunately, I'm not an isolated case: 4 out of 5 women here never meet the same midwife twice.
I decided to book additional private midwifery services in an attempt to replicate the care I had in France, and it was a lifesaver. It made me realise: women here deserve better. That's why I created The Motherhood Practice. It's the service I wish had existed for me.
Qualifications
- MSc Management, EMLyon Business School
- MSc Women's Health, University College London (in progress)
Areas of expertise
- Building continuity-of-care services
- Women's health policy and outcomes
- Maternal experience across health systems
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